Finally got to view the text from The Aeroplane dated July 7 1915. The first paragraph shows Wells as pilot of the Reo in a test run at Hendon.....
"Mr. Wells was also out during the morning on the "Reo," and had the misfortune to taxi into a Service machine which happened to be on the ground. The "Reo" being of substantial build, the Service machine came off second best, but no one was hurt."
Later in the same edition is an advert for his firm.
"Aeroplane manufacturers may be interested to know that Messrs. R. F. Wells and Co., the constructors of the original and well-built Reo biplane, are prepared to receive orders for aeroplane parts and to construct complete units such as planes, fuselages, rudders, empenages, elevators, etc.
The firm is competent to do welding, brazing, wire splicing, etc., and aeroplane builders should find it well worth their while to address enquiries to 10a, Elystan Street, Chelsea, S.W."